Content Strategist & Writer

for Health & B2B Brands

Most businesses have plenty to say —
but no strategy for saying it.

I fix that.

I create content strategies for B2Bs, healthcare, healthtech, and wellness brands that connect content to business results.

Let's talk
Let's talk

How I can help

I’m flexible to jump in for fixed-term projects (like an audit or strategy) or long-term partnership (ongoing support via retainer).

  • For businesses that have content but no real plan behind it

    Content marketing strategy · Audits & gap analysis · Messaging & positioning · Audience & buyer journey mapping · Persona development · Content calendar & ideation

  • For businesses ready to stop leaving revenue on the table

    Email strategy & automation · Lifecycle & nurture sequences · Segmentation & personalization · Behavioral workflows · Newsletter strategy · Performance audits

  • For businesses that need engaging, intelligent content

    Case studies · White papers · Blogs and guides · SEO & AIO-optimized writing · LinkedIn ghostwriting · AI-enabled content operations setup

  • For growing startups whose positioning no longer fits where they're headed

    Messaging & positioning frameworks · Brand voice development · Content strategy refresh

What my clients say

  • “Organizations needing a dependable content partner — especially in complex or highly regulated industries like healthcare — would greatly benefit from working with Emily. She has a strong ability to translate technical or nuanced topics into clear, compelling content that performs.”

    —Nate Moster, Big Step Marketing

  • “Emily isn’t just a talented content writer; she’s a trusted strategic partner. She brings curiosity, structure, and heart to her work, and it shows in the final product.”

    —Sara Friedman, Advantus Health Partners

  • “Emily is exceptional at content planning and execution, always considering how each touchpoint supports the broader goals and moves our audience through the buying journey. She has a sharp ability to identify what our audience is looking for and craft messaging that genuinely resonates.”

    —Nicole Kwasniewski, Bon Secours Mercy Health

  • “Emily demonstrates a deep understanding of the healthcare B2B industry and asks insightful questions. Her attention to detail and strategic thinking ensured every aspect was carefully considered and executed to deliver results.”

    —Kelly Johnson, Crystal Lake Marketing & Coaching

Hi, I’m Emily Dahl

I’m a content strategist and writer who helps small but mighty marketing teams drive big results.

I specialize in articulating messages for complex industries (like healthcare and B2B) and connecting content to business growth.

I’m especially excited about email, the oft-underutilized marketing channel that has crazy ROI potential.

Start with a free audit

Not sure where to start? Let me take a look.

I offer a free content mini-audit that gives you an honest assessment of where you stand — and a clear picture of where to go next.

You'll walk away with:

  • A focused look at one area of your content (e.g., strategy, messaging, email, website or blog, etc.).

  • Specific gaps and opportunities you can act on immediately.

  • At least one or two quick wins you can implement whether we work together or not.

  • A feel for how I think, what I prioritize, and what it would be like to work together.

Our first step is a discovery call. After I learn more about your business, challenges and goals, I can begin the audit.

Book our discovery call
Book our discovery call

Get in touch with me

Ready to find your content direction? Let's talk.

Book a free 45-minute discovery call and walk away with clarity on where to start.