Content Strategist & Writer

for Health & B2B Brands

Most businesses have plenty to say,
but no strategy for saying it.

I fix that.

I create content strategies for B2Bs, healthcare, healthtech, and wellness brands that connect content to business results.

I do that by turning content into a system that reaches and moves your audience — grounded in clear messaging, sound strategy and an understanding of how every piece connects.

Let's talk

How I can help

I help brands with both fixed-term projects (like an audit or strategy) or long-term partnership (ongoing support via retainer).

  • For businesses that have content but no real plan behind it

    Content marketing strategy · Audits & gap analysis · Messaging & positioning · Audience & buyer journey mapping · Persona development · Content calendar & ideation

  • For businesses ready to stop leaving revenue on the table

    Email strategy & automation · Lifecycle & nurture sequences · Segmentation & personalization · Behavioral workflows · Newsletter strategy · Performance audits

  • For businesses that need engaging, intelligent content

    Case studies · White papers · Blogs and guides · SEO & AIO-optimized writing · LinkedIn ghostwriting · AI-enabled content operations setup

  • For growing startups whose positioning no longer fits where they're headed

    Messaging & positioning frameworks · Brand voice development · Content strategy refresh

What my clients say

  • “Organizations needing a dependable content partner — especially in complex or highly regulated industries like healthcare — would greatly benefit from working with Emily. She has a strong ability to translate technical or nuanced topics into clear, compelling content that performs.”

    —Nate Moster, Big Step Marketing

  • “Emily isn’t just a talented content writer; she’s a trusted strategic partner. She brings curiosity, structure, and heart to her work, and it shows in the final product.”

    —Sara Friedman, Advantus Health Partners

  • “Emily is exceptional at content planning and execution, always considering how each touchpoint supports the broader goals and moves our audience through the buying journey. She has a sharp ability to identify what our audience is looking for and craft messaging that genuinely resonates.”

    —Nicole Kwasniewski, Bon Secours Mercy Health

  • “Emily demonstrates a deep understanding of the healthcare B2B industry and asks insightful questions. Her attention to detail and strategic thinking ensured every aspect was carefully considered and executed to deliver results.”

    —Kelly Johnson, Crystal Lake Marketing & Coaching

Featured Case Study

Driving patient appointments and revenue with email journeys

A health system used its existing EHR tools to turn email and text outreach into $2M+ in scheduled visits and screenings. See the strategy behind it.

Learn more

Ways to work together

#1 - Custom Service Package

Most of my clients have a specific problem to solve or a project on deck. I scope my services to fit your needs.

Other ways we can work together

Content Snapshot

$1,250 · 1 week

This is for you if: You sense your content could be working harder, but you're not sure where the gaps are.

What you get: A concise written report of where your content stands today and the two to three highest-impact opportunities to pursue next.

What it includes:

  • An initial conversation to determine fit.

  • A review of your current content activities and how they map to your funnel.

  • A messaging assessment — is it clear, differentiated, and centered on your audience?

  • A look at discoverability, including how your content performs for search and AI-driven results.

  • A read on where you're blending in and where you have room to stand out.

Content Strategy Roadmap

Starting at $6,000 · 90 days

This is for you if: You're content is operating without a clear, audience-led plan that ties to business goals.

What you get: A clear content strategy and a prioritized roadmap (the what, the why, and the order to do it in).

What it includes:

  • A diagnostic deep-dive into your content, channels, and performance.

  • Audience research, ICP, and journey mapping.

  • Messaging and positioning development.

  • Differentiation analysis that articulates how you stand apart.

  • A prioritized, sequenced roadmap your team can act on.

What's next: This can easily transition into project implementation or an ongoing partnership.

Embedded Content Partner

Starting $5,250/month · 3-month minimum

This is for you if: You have a plan (yours or ours) and want senior content strategy and execution on an ongoing basis.

What you get: A content function that runs and improves month over month, with a partner who knows your audience and your business.

What it includes:

  • Scoped execution of specific initiatives delivered at high quality on a defined timeline.

  • Ongoing strategic oversight and hands-on orchestration across content strategy, content marketing and writing, and/or email and lifecycle automation.

  • Regular reporting and a standing strategic check-in.

Hi, I’m Emily Dahl

I’m a content strategist and writer who helps small but mighty marketing teams drive big results.

I specialize in articulating messages for complex industries (like healthcare and B2B) and connecting content to business growth. I’ve been at it for more than 12 years.

I’m especially excited about email, the oft-underutilized marketing channel that has crazy ROI potential.

Start with a free audit

Not sure where to start? Let me take a look.

I offer a free content mini-audit for one piece of your content. It gives you an honest assessment of where it stands — and a clear picture of where to go next.

You'll receive:

  • A focused look at one piece of your content (e.g., email, webpage, blog, social post).

  • Specific opportunities you can act on immediately, whether we work together or not.

  • A feel for how I think, what I prioritize, and what it would be like to work together.

Start your free audit

Get in touch with me

Do you have a specific content problem that needs a more nuanced conversation? Let’s talk.